Oct 8, 2024
Cold Emails & Dating Apps: Is Personalisation the New Pickup Line?
St John Dalgleish
CEO
Cold emailing is a lot like online dating. Imagine you’re on Hinge—sending out that first message is critical. Get it right, and you can spark a great conversation. But if it feels too automated
, like you’re copy-pasting your opener to everyone, you’re getting ghosted. At Perlon AI, we help you scale your outreach like Don Juan on a dating app: keeping it authentic, intriguing, and personalised, even when you’re playing a numbers game and swiping right on hundreds of prospects.
Here’s the dilemma: you need automation to reach more people, but if your email feels as impersonal as “Hey” on an app, you'll get ignored. It’s like sending the same cheesy pick-up line to 10 matches—you’ll likely get blocked, unmatched, and left on read.
In this post, we’ll dive into how you can find that sweet spot between automation and authenticity, using the same care you’d put into writing the perfect first message to spark a meaningful romantic connection.
The Problem with Over-Automation: The Ghosting Effect
Imagine you’re on Hinge, and every message you send is a generic “Hey, how’s it going?” Sure, it’s easy to copy and paste, but what are the odds someone will actually respond? It’s the same when you over-automate your cold emails. You’re spamming your prospects with the same bland message, and they can sense it from a mile away. It’s like receiving a notification from someone who didn’t bother reading your profile—they’re just mass blasting.
For instance, today, one of our team received an email that's the dating equivalent of “You have a great smile!” The message is full of fluff, making broad promises without a real connection to their needs. Just like those recycled lines on the apps, it didn’t stand out, and it didn’t get a response.
Now, imagine getting bombarded with the same pick-up line every day—it will get old fast. That’s what over-automation does: it turns prospects off before you even have a chance to show them the “real you.”
The Power of Authenticity: Crafting the Perfect Opener
Let’s face it: cold emails are all about standing out. You need to show you’ve taken the time to read their profile and craft a thoughtful opener. Personalisation isn’t just swapping someone’s name or mentioning a random detail—it’s about understanding what makes that person tick
.
Now, take a look at this example from my inbox. The sender tried to flatter me, but it felt like the same generic compliment they’ve sent to 100 others:
This is like getting a "You seem interesting" message on Hinge—what does that even mean? There's no substance. Here's how I would rewrite it:
This is like a thoughtful message on Hinge that has done some research and mentions something specific and intriguing from my profile, showing they took the time to learn something about me and think about the inference between that, and what they are actually saying. That’s the kind of opener that would make someone want to reply.
How to Personalise at Scale with Perlon AI: Create the Perfect Dating Profile
Now, you might be thinking “How do I send personalised messages to all my matches without spending hours swiping?” That’s where Perlon AI comes in. We’re talking about the ultimate dating assistant (but for cold emails), helping craft hyper-personalised, meaningful cold emails at scale.
Our platform gathers insights from all over the web, just like you’d stalk someone’s socials and dating profile before sending that perfect message. Whether it’s from LinkedIn, company news, or even podcasts, our AI pulls the right details to help you craft an email that feels like you’ve done your homework.
With Perlon AI, it’s like automating your dating profile with just the right amount of charm—no more relying on templated, generic messages. Our embedded lead scrubber will keep your contact lists fresh and ensure you’re not sending messages to inactive contacts. Think of it as making sure you’re only messaging the matches who are active on the app.
Effective Personalisation Without Losing Efficiency
Think of email segmentation like sorting your matches based on their profiles—group them by common interests and craft messages that speak directly to their needs. With Perlon AI, you can automate this process and still keep the human touch.
For example, instead of a broad, generic opener, imagine sending a message to someone who’s just relocated:
“Hi James, Great to see the news about Lego’s decision to find an expanded London HQ near Liverpool Street. The partnership with Fortnite is clearly paying off!”
That’s the email equivalent of referencing something specific from their profile. It’s short, relevant, and shows you pay attention—just like the perfect first message on Hinge.
Conclusion: Don’t Be That Guy—Personalise with Perlon AI
With Perlon, scaling your outreach doesn’t mean you have to be that guy sending the same cringy message to every match on Hinge
. We help you craft thoughtful, personalised emails that feel human, even when reaching out to hundreds of prospects.
Automation doesn’t have to mean impersonal—just like you wouldn’t use the same line on every match, you don’t have to rely on generic emails. With the right strategy (and Perlon AI’s tools), you can keep your outreach personalised and your reply rates high.
Ready to step up your email game? Let Perlon help you create the perfect balance of automation and authenticity. Reach out today, and let’s build some connections—no cheesy lines required.
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